July 1, 2018

How one travel marketer turned the typical use cases for video and search upside down

Since the dawn of the digital advertising era, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. But […]
July 1, 2018

How Overstock.com created a multipurpose video campaign

For decades, marketers have thought of brand and performance campaigns as mutually exclusive. You were either trying to raise brand awareness, or you were trying […]
December 19, 2017

Bitcoin Basics Lesson 9: Bitcoin Exchanges

Welcome to Bitcoin Basics Lesson 9: Bitcoin Exchanges In Lesson 8, we explored the world of mining and the process of adding and confirming transaction […]
December 18, 2017

Bitcoin Basics Lesson 8: Bitcoin Mining

Welcome to Bitcoin Basics Lesson 8: Bitcoin Mining.  In Lesson 7, you learned that there are over 100,000 merchants out there who accept bitcoin as […]
December 17, 2017

Bitcoin Basics Lesson 7: How to Spend Bitcoin!

Welcome to the Bitcoin Basics Lesson 7: How to Spend Bitcoin! In Lesson 6, you learned that bitcoin can be sold and purchased just like […]
December 16, 2017

Bitcoin Basics Lesson 6: How to Buy Bitcoin!

Welcome to the Bitcoin Basics Lesson 6: How to Buy Bitcoin! In Lesson 5, you learned that bitcoin transactions are not encrypted and can be […]