July 21, 2019

How to create long-form videos that will keep people watching

Our attention spans are now as short as those of goldfish. Heard that one? It’s a common refrain and seems intuitive in the digital age, […]
July 21, 2019

How to build a full-funnel influencer marketing campaign

In this age of #ads, influencer marketing campaigns continue to be widely adopted by both upstart and traditional companies around the world.  So far, though, […]
August 1, 2018

How Denny’s is serving a new generation of diners with digital advertising

Denny’s has been “America’s Diner” for more than 60 years, serving customers 24 hours a day, 7 days a week, and 365 days a year. […]
July 1, 2018

How one travel marketer turned the typical use cases for video and search upside down

Since the dawn of the digital advertising era, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. But […]
July 1, 2018

How Overstock.com created a multipurpose video campaign

For decades, marketers have thought of brand and performance campaigns as mutually exclusive. You were either trying to raise brand awareness, or you were trying […]